It is nice that the Pure products are organically certified, however for me this shampoo is no better than Ogx argan oil of morocco (one of the other shampoos I like) which is available from the supermarket. Let me explain. I am a 74 year old with what I can only describe as "old lady hair" which has gone dry and fly away. It doesn't help that I live in hot, hot Queensland. I had lovely hair when I was younger. Now my hair is just plain difficult and that is the reason I mostly put it up in a pony tail. It appears it is not the shampoo that makes much difference, it is the way I treat my hair that makes the difference. There is a lot of information on the internet to help with these types of problems so I won't go through it all here. One of the things that works best for me is putting a small amount of coconut oil through my hair to settle it down but too much and it looks greasy so you need to be very careful. It's a matter of experimenting with different ideas to see what suits the individual. I am not prepared to go to a hairdresser on a regular basis which is what a lot of women my age end up doing. They don't seem to do any better job than I can do myself, and it costs money. There are far too many products on the market and it is just plain confusing and costly. I hope this has been helpful to those who are in the same situation.

Awesome product!